Codd AI
Piet Loubser

Piet Loubser

COO & Co-Founder, Codd AI

Piet Loubser serves as Chief Operating Officer at Codd AI, Inc., where he is responsible for leading all aspects of sales and marketing. His professional career includes more than 30 years in data, analytics and AI, building and leading GTM teams at industry leaders such as Business Objects, Informatica, Hortonworks, SymphonyAI, Alation, Paxata and Privacera.

Piet Loubser on LinkedIn

Articles by Piet Loubser (46)

The Enterprise AI Scaling Trap: Why Every New AI Application Shouldn't Require New Guardrails

The Enterprise AI Scaling Trap: Why Every New AI Application Shouldn't Require New Guardrails

Every new AI app quietly rebuilds the same business definitions and guardrails. How semantic governance debt builds up, and why CDOs need one shared foundation.

Anthropic Got AI Analytics Right. The Question Is: How Many Enterprises Should Build The Foundation Themselves?

Anthropic Got AI Analytics Right. The Question Is: How Many Enterprises Should Build The Foundation Themselves?

Anthropic's look at self-service analytics with Claude shows trusted AI analytics needs a governed semantic foundation. Should enterprises build it themselves?

The AI Trust Paradox: Why Companies Build AI First and Fix the Foundation Later

The AI Trust Paradox: Why Companies Build AI First and Fix the Foundation Later

Enterprises deploy copilots and AI agents before building the foundation needed to trust them. Why trust must be engineered into a certified semantic layer.

The AI-Native Analytics Organization: Rethinking the Data Team for an Agentic World

The AI-Native Analytics Organization: Rethinking the Data Team for an Agentic World

As AI moves from assisting analysts to doing analytical work itself, data team roles, boundaries, and governance must be redesigned. Here is what changes.

Making AI Reasoning Repeatable: The Next Frontier in Trusted Analytics

Making AI Reasoning Repeatable: The Next Frontier in Trusted Analytics

Governed data and semantics solve only part of AI analytics trust. As AI plans multi-step analysis, teams must capture, refine, and reuse the reasoning itself.

From Machine Telemetry to Customer Value: Rethinking Operational Analytics with AI

From Machine Telemetry to Customer Value: Rethinking Operational Analytics with AI

Customers want answers, not sensor data. How an EV provider uses a contextual semantic layer and natural language analytics to turn telemetry into value.

Why Your Business Context Shouldn't Live Inside an AI Model

Why Your Business Context Shouldn't Live Inside an AI Model

LLMs know the world, not your business. Why fine-tuning, RAG, and bigger prompts can't define business meaning, and why it belongs in a governed semantic layer.

The AI Build Paradox: It's Never Been Easier to Build Software, or Harder to Justify Building It

The AI Build Paradox: It's Never Been Easier to Build Software, or Harder to Justify Building It

AI makes building software easier than ever, yet enterprises keep buying AI apps. A practical framework for deciding which AI capabilities you should own.

Your Business Knowledge Is Everywhere. That's a Problem for Enterprise AI.

Your Business Knowledge Is Everywhere. That's a Problem for Enterprise AI.

Your definitions of revenue, bookings, and active customers live in databases, BI reports, documents, and people's heads. Why capturing them is AI's hard part.

AI Governance Isn't Broken. It's Incomplete.

AI Governance Isn't Broken. It's Incomplete.

AI governance platforms decide what AI is allowed to do. Shared, governed business context decides whether it does the right thing. Here is the missing piece.

Building Trusted Enterprise AI: A Blueprint for CDOs and CDAIOs

Building Trusted Enterprise AI: A Blueprint for CDOs and CDAIOs

An architectural blueprint for Chief Data and AI Officers who need every copilot, agent, and AI application to reason from the same trusted business context.

From Dashboards to Decisions: Why the Next Generation of Analytics Is About Automating Human Expertise

From Dashboards to Decisions: Why the Next Generation of Analytics Is About Automating Human Expertise

The next generation of enterprise analytics captures and automates trusted expert reasoning, moving teams from reading dashboards to making decisions faster.

Beyond Business Metrics: Teaching Your Semantic Layer New Skills

Beyond Business Metrics: Teaching Your Semantic Layer New Skills

How a certified, AI-generated semantic layer becomes a reusable engine for business intelligence, data quality checks, and autonomous enterprise AI agents.

The AI Model Will Change. Your Business Context Shouldn't.

The AI Model Will Change. Your Business Context Shouldn't.

LLMs, copilots, and agent frameworks will keep changing. Why enterprise AI needs context portability so certified business meaning survives every model swap.

Why Natural Language Analytics Is Not a Technology Project

Why Natural Language Analytics Is Not a Technology Project

Natural language analytics succeeds or fails on readiness, not models. The four areas leaders invest in: data, context, AI, and the often-missed organization.

Why Runtime Context Is the Wrong Foundation for Enterprise AI Analytics

Why Runtime Context Is the Wrong Foundation for Enterprise AI Analytics

Most conversational analytics builds context at runtime, after the question is asked. Why that doesn't scale, and the case for a governed semantic layer.

Why Most AI Analytics Projects Quietly Stall

Why Most AI Analytics Projects Quietly Stall

Most enterprise AI analytics projects never reach real decisions. The cause is rarely the model. It is missing business context and the trust lost without it.

Why Conversational Analytics Is Replacing Dashboards (And Why Most AI Still Fails)

Why Conversational Analytics Is Replacing Dashboards (And Why Most AI Still Fails)

Conversational analytics is replacing dashboards, but ease of use isn't the story. It's the translation problem BI never solved, and why most AI still fails.

You Don't Need Another AI Tool. You Need to Know When Context Matters

You Don't Need Another AI Tool. You Need to Know When Context Matters

Do you need a knowledge graph or just better context? A framework to sort low-context from high-context AI use cases and see where a context layer pays off.

The Rise of the AI Control Plane for Analytics: Why Context Is the New Infrastructure

The Rise of the AI Control Plane for Analytics: Why Context Is the New Infrastructure

Every analytics tool now has its own AI copilot. Learn why an AI control plane built on a contextual semantic layer is becoming core enterprise infrastructure.

Why AI Analytics Tools Can't Be Trusted (Yet): The Hidden Risk of Analytical Drift

Why AI Analytics Tools Can't Be Trusted (Yet): The Hidden Risk of Analytical Drift

Analytical drift is when the same question gets different answers depending on who asks. Learn why it makes AI analytics untrustworthy and how to prevent it.

AI with Context vs AI with a Contextual Semantic Layer

AI with Context vs AI with a Contextual Semantic Layer

Context layer vs semantic layer: why giving AI context is not the same as understanding it, and why trusted AI analytics needs a contextual semantic layer.

From Text-to-SQL to Business-Fluent AI: The Missing Business Context

From Text-to-SQL to Business-Fluent AI: The Missing Business Context

Text-to-SQL copilots write queries but don't understand your business. The missing context layer that separates impressive demos from trusted analytics.

When Every Enterprise Tool Has Its Own AI Co-Pilot: 6 Emerging Risks You Might Be Underestimating

When Every Enterprise Tool Has Its Own AI Co-Pilot: 6 Emerging Risks You Might Be Underestimating

Every enterprise platform now ships an AI copilot. Six risks from fragmented AI reasoning, and how a shared context layer restores trust and consistency.

Building Decision-Grade Conversational Analytics: Six Months of Progress at Codd AI

Building Decision-Grade Conversational Analytics: Six Months of Progress at Codd AI

Six months of Codd AI product innovation: stronger contextual semantic foundations, smarter conversational analytics, governance at scale, faster time to value.

Why Most Analytics Vendors Backed Away from Chat With Your Data

Why Most Analytics Vendors Backed Away from Chat With Your Data

Why analytics vendors retreated from chat-with-your-data promises, the structural flaws of context-free NLP, and how a contextual semantic layer changes that.

Why Conversational Analytics Is a Leadership Problem, Not a Technology Problem

Why Conversational Analytics Is a Leadership Problem, Not a Technology Problem

Conversational analytics rarely fails because of technology. It fails when leadership habits don't change. Why culture decides success more than AI capability.

10 Predictions on How GenAI-Powered Analytics Will Change in 2026

10 Predictions on How GenAI-Powered Analytics Will Change in 2026

GenAI analytics is moving from experiment to infrastructure. Ten predictions on how it will change in 2026, and what they mean for data and analytics leaders.

The Semantic Layer Has Lost Its Meaning

The Semantic Layer Has Lost Its Meaning

The term semantic layer has been stretched until it means almost nothing. Why the real divide is between universal and domain-specific approaches to context.

Build vs. Buy for AI-Powered Analytics: How Organizations Actually Get It Right

Build vs. Buy for AI-Powered Analytics: How Organizations Actually Get It Right

A practical guide to the build vs buy decision for AI-powered analytics: what it really takes to build your own system versus buying a purpose-built platform.

Why Context Engineering and Fine-Tuning Solve Different Problems in Enterprise AI

Why Context Engineering and Fine-Tuning Solve Different Problems in Enterprise AI

When to fine-tune an LLM and when to invest in context engineering with semantic layers and RAG, and why the most successful enterprise AI strategies use both.

Why Trust Matters: The Urgent Need for Context-Aware GenAI & Conversational Analytics

Why Trust Matters: The Urgent Need for Context-Aware GenAI & Conversational Analytics

Why context-aware AI is essential for trustworthy GenAI analytics, and why organizations must standardize business context now, before AI fragments it further.

The Semantic Layer Explosion: Why Everyone Is Building One and Why Most Don't Actually Solve the Problem

The Semantic Layer Explosion: Why Everyone Is Building One and Why Most Don't Actually Solve the Problem

Why every data and AI vendor is now building a semantic layer, how the approaches differ, and why most semantic layer tools fall short of enterprise needs.

Beyond Co-Pilots and Chatbots: Why the Future of AI Is Context-Aware

Beyond Co-Pilots and Chatbots: Why the Future of AI Is Context-Aware

ChatGPT and copilots like Databricks Genie are useful, but without enterprise context they guess. Why the next frontier is context-aware, business-fluent AI.

Conversational Analytics Readiness Checklist: Are You Ready to Let Everyone Talk to Your Data?

Conversational Analytics Readiness Checklist: Are You Ready to Let Everyone Talk to Your Data?

Check your readiness for conversational analytics across five dimensions, and the foundation you need before everyone asks your data questions in plain English.

When AI Speaks Your Business Language: The Power of Contextual Analytics

When AI Speaks Your Business Language: The Power of Contextual Analytics

What is contextual analytics? How it connects AI to business meaning, using a contextual semantic layer to deliver trusted, consistent answers from your data.

Business Data Products and Contextual Semantic Layers: The Perfect Neural Pairing

Business Data Products and Contextual Semantic Layers: The Perfect Neural Pairing

How business data products and contextual semantic layers work together to deliver trusted, contextualized analytics that both people and AI agents understand.

The ROI of Conversational Analytics: Unlocking the Value Hidden in Your Data Stack

The ROI of Conversational Analytics: Unlocking the Value Hidden in Your Data Stack

How conversational analytics built on a contextual semantic layer delivers measurable ROI by opening data access to everyone and speeding up time to insight.

The Contextual Semantic Layer - Powering Trusted GenAI Analytics

The Contextual Semantic Layer - Powering Trusted GenAI Analytics

What is a contextual semantic layer? How it extends the traditional semantic layer with business meaning and domain knowledge so GenAI analytics can be trusted.

Rethinking Data Literacy in the Age of Conversational Analytics

Rethinking Data Literacy in the Age of Conversational Analytics

Why traditional data literacy training falls short, and how conversational analytics shifts literacy from mastering BI tools to fluency in business context.

Codd AI is Now Generally Available — The Industry's First AI-Powered Context-Aware Semantic Layer

Codd AI is Now Generally Available — The Industry's First AI-Powered Context-Aware Semantic Layer

Codd AI, the first AI-powered, context-aware semantic layer, is now generally available, turning raw data and business knowledge into instant, trusted insights.

NLP vs BI: The Future of Business Insights Isn't Either/Or

NLP vs BI: The Future of Business Insights Isn't Either/Or

How NLP is changing business intelligence, and why the future needs both conversational interfaces and BI dashboards, united by an intelligent semantic layer.

From Dashboards to Dialogue: The Future of Analytics

From Dashboards to Dialogue: The Future of Analytics

How conversational AI built on a semantic layer is moving analytics from static dashboards to dynamic dialogue, putting trusted insights in everyone's hands.

Why GenAI Will Fail in Analytics Without Context

Why GenAI Will Fail in Analytics Without Context

Why GenAI gives wrong answers in analytics without business context, and how context-aware AI built on a semantic layer delivers trustworthy insights.

From Hallucinations to Boardroom Decisions: Why GenAI Needs a Semantic Layer

From Hallucinations to Boardroom Decisions: Why GenAI Needs a Semantic Layer

Why enterprise GenAI hallucinates on business-critical questions, and how a context-aware semantic layer turns AI from clever assistant into trusted advisor.

Joining the Journey to the Next Frontier in AI-Powered Analytics

Joining the Journey to the Next Frontier in AI-Powered Analytics

Piet Loubser joins Codd AI as co-founder, COO, and go-to-market leader, bringing decades of analytics experience to help solve GenAI's hallucination problem.